Nummer Housen
Innovative Doorbells & Buzzers

Nummer Housen is a Germany-based company specializing in high-quality doorbells, push buttons, buzzers, and related accessories. The company’s main goal was to enhance its online presence and boost e-commerce sales within the German market. The objective was to redesign the existing website to provide a more modern, responsive shopping experience, optimizing the platform for better user engagement and easier purchasing.

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My Responsibilities

In this project, I was tasked with creating a custom design for the website from scratch, including all aspects of UI/UX design. I also took on the development side, building the site using Shopware CMS to meet the client's specific needs. The key challenges included:

• Designing an intuitive and visually appealing interface for a seamless shopping experience.
• Ensuring the website was fully responsive, working across different devices.
• Upgrading the design to Shopware 6, a platform I had not previously worked with, making it my first project on that CMS. Despite being new to Shopware, I successfully delivered a high-quality, functional design.

The project was a significant milestone in my portfolio as it marked my first design using Shopware 6, and it proved to be a successful collaboration with the client.

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Key Contributions & Process

Website Development & Performance Optimization

• Developed a responsive e-commerce platform on Shopware 6, optimized for speed and mobile usability.
• Improved the site structure and navigation to enhance the user experience and increase customer retention.
• Focused on performance optimization, reducing page load times for a smoother browsing experience.

SEO & Traffic Growth

• Implemented SEO strategies, ensuring the website was fully optimized for search engines. This included optimizing metadata, product descriptions, and image alt texts to improve search engine visibility.
• Structured internal links to create a better website flow, which helped boost organic traffic.

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Results & Impact

• Improved website design and usability, creating a modern, responsive shopping experience that attracted more customers.
• Enhanced the site’s SEO, leading to increased organic traffic and better visibility in Google search results.
• The website’s performance optimization reduced load times, leading to higher user satisfaction and engagement.
• The redesign led to increased conversion rates and higher customer retention, resulting in a measurable impact on online sales.

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