HydroNova
Custom Shopify Development & Optimization

I took full ownership of the Shopify store development, including the creation of a custom theme using Liquid for optimal performance and flexibility. I meticulously managed product listings, ensuring accurate categorization and integration with the store's structure. To enhance user engagement and drive conversions, I integrated several essential applications, such as Meta tracking, Google pixels, Taboola, and NewsBreak for precise performance tracking and marketing insights. Additionally, I developed a subscription portal for recurring sales and designed upsell pages aimed at boosting average order value and maximizing revenue potential.

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My Responsibilities

Shopify Theme Development & Customization

• Developed a custom Shopify theme, ensuring responsive design and seamless user experience.
• Integrated upsell pages and product recommendation modules to maximize sales potential.

Conversion Rate Optimization (CRO)

• Added strategic upsell pages across key points to increase average order value.
• Integrated advanced tracking pixels (Meta, Google, YouTube, TikTok) to monitor and optimize interactions.

Brand Alignment & Application Integration

• Ensured the website aligned with new branding while maintaining functionality.
• Integrated and customized applications to optimize site performance, marketing automation, and analytics.

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Results & Impact

• Improved website functionality and user experience, leading to a more streamlined shopping journey.
• Enhanced tracking capabilities for better insight into user behavior and marketing effectiveness.
• Increased conversion rates and customer engagement through optimized features and upsell opportunities.

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