It-nerd24
Windows License Store

IT-Nerd24 aimed to expand its e-commerce presence by selling Windows licenses across Germany, Austria, Switzerland, France, Italy, and Spain. The goal was to develop a high-performing, conversion-focused website that would attract potential buyers, establish trust, and optimize sales in a competitive market.

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My Responsibilities

The project required a strategic approach, covering development, conversion rate optimization (CRO), and performance tracking to enhance user experience and maximize sales.

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Key Contributions & Process

Website Development & Performance Optimization

• Built a fully responsive e-commerce platform optimized for speed, security, and usability.
• Improved site structure and navigation for a seamless shopping experience.
• Implemented multi-language support to cater to diverse European markets.

Conversion Rate Optimization (CRO) & A/B Testing

• Analyzed user behavior to identify friction points and optimize conversion paths.
• Conducted A/B testing on key elements, resulting in a 35% increase in conversion rates.
• Enhanced product pages with compelling CTAs, trust signals, and streamlined layouts.

SEO & Traffic Growth

• Implemented SEO strategies that boosted organic traffic by 60% within six months.
• Optimized metadata, product descriptions, and internal linking for better search visibility.

Tracking, Analytics & Continuous Improvement

• Integrated RedTrack and Google Analytics for precise performance tracking.
• Set up advanced event tracking to analyze user interactions and optimize marketing campaigns.
• Conducted regular performance audits and adjustments to sustain long-term growth.

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Results & Impact

• 35% increase in conversion rates through targeted CRO strategies.
• 60% growth in organic traffic, driving more non-paid customer acquisitions.
• Enhanced user experience, leading to lower cart abandonment and higher sales.

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