NovaMD
Custom Shopify Redesign & CRO Optimization

NovaMD, a Shopify-based e-commerce platform, required a comprehensive redesign and development effort to align with its new branding and enhance the customer experience. The project involved optimizing the site’s functionality, adding key features like upsell pages, and integrating various marketing pixels to boost conversions.

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My Responsibilities

I was responsible for the entire development process, including custom theme development and implementing design changes. I integrated several new applications to align with the updated branding and added upsell pages to increase sales opportunities. Additionally, I integrated multiple tracking pixels (Meta, Google, YouTube, TikTok, etc.) for accurate performance tracking.

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Key Contributions & Process

Shopify Theme Development & Customization

• Led the development of a custom Shopify theme, ensuring a seamless and responsive user experience.
• Integrated new site components and features, including upsell pages and product recommendation modules.

Conversion Rate Optimization (CRO)

• Implemented strategic upsell opportunities across key pages to maximize average order value.
• Integrated advanced tracking pixels (Meta, Google, YouTube, TikTok) to monitor and optimize customer interactions and marketing efforts.

Brand Alignment & Application Integration

• Worked closely with the team to ensure the website’s aesthetic aligned with the new branding while maintaining functionality.
• Added and customized applications to improve overall site efficiency, marketing automation, and analytics.

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Results & Impact

• Improved the site’s functionality and user experience, contributing to a more streamlined shopping journey.
• Enhanced tracking capabilities for better insights into user behavior and marketing performance.
• The integration of upsell pages and optimized tracking significantly improved conversion rates and customer engagement.

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